Product Manager, Identity & Audience Platform

The Job

In this role you will own the strategy, roadmap, and execution of WB Games’ player identity and audience management capabilities, enabling a unified, data‑driven foundation for player account creation, engagement, analytics, and activation across mobile, console, and PC games.

This role sits at the intersection of player identity (WB Games Account), account linking with first‑ and third‑party services, and Customer Data Platform (CDP) audience enablement. The Product Manager will drive improvements to account creation and linking funnels, define integration standards for studios and partners, and ensure identity data is leveraged effectively to support scalable audience creation and activation across WB Games and the broader WBD ecosystem.

The role will work closely with WB Games studios, central engineering teams, analytics partners, publishing, design, and external platform...