Why This Mission:

With the strategic intent to leap forward and set luxury retail standards in an increasingly complex environment, Fragrance and Beauty Products (FBP) North Asia plays a critical role in elevating the brand, both in equity and business performance. The regional team will have shared responsibility with markets for the delivery of business performance. It is the brand custodian for the region, developing a medium-to-long term strategy rooted in deep understanding of market dynamics and brand ambition, and serving as the bridge to drive knowledge-sharing between division and market.

With the ambition to deliver the ultimate luxury experience and maximise the power of creation, we strive to: