Description
Support the development of all web and graphic design creative assets for the all Digital Marketing properties to support all lottery, casino and sports game verticals, player segments, and other divisions for user experiences in a manner that achieves business objectives
Lead the creation, development and execution of original concepts of a wide range of communication/creative assets spanning from digital advertising, owned digital media assets, direct marketing to other channels including direct mail, print media and digital OOO, while demonstrating best practices and adhering to strict Brand Standards and guidelines
• Lead development of content that suits different media types and is responsive in design, building off a creative idea.
• Lead and manage a wide range of digital content including campaigns; new game launches across game verticals; player segments (new, current, retained); promotions (including contests, sweepstakes, lifecycle player bonusing) t...