Position Title: Group Product Manager
Function: Marketing
Reporting To: VP/AVP Marketing
Industry: FMCG
Key Responsibilities:
1. Brand Management
- Lead and manage assigned brands to drive sustainable growth in volume, NSV, and gross margin .
- Conduct consumer, trade, and competitive analysis to support the development of Brand Seed, Brand Pyramid, and Brand Proposition.
- Support long-term and short-term brand strategy formulation aligned with category and business objectives.
2. Consumer Promotions & Pricing
- Conceptualize and evaluate consumer promotion ideas; assess feasibility and impact.
- Coordinate with Central Planning, R&D, Technical, Legal, Purchase , and other stakeholders ...