This role is focused on paid social. We’re looking for a results-driven, hands‑on growth leader to own and scale our Paid Social programs. As the Head of Paid Social, you’ll be responsible for driving customer acquisition and high-quality lead generation across our home services portfolio (e.g., home remodeling, roofing, window replacement), with Paid Social at the center of our growth strategy. You’ll oversee an annual media budget exceeding $25M, with a mandate to significantly accelerate performance across paid social and native channels. In parallel, you’ll play a critical role in launching and scaling a new business vertical that will rely heavily on Paid Social to fuel its market entry and long-term growth. This role blends strategic ownership with deep, hands‑on leadership—setting the vision for growth marketing while remaining close to the data, platforms, and creative that drive results. in‑person role

based in our Victoria, BC office , reporting directly to the CMO. ...