Lead dynamic CRM strategies as a Lifecycle Strategy Lead at DEPT® in Toronto. This hybrid position focuses on creating effective lifecycle frameworks that drive engagement and retention.
Become a part of DEPT®'s innovative Global Studios, where your role will significantly influence customer experiences. You will manage lifecycle designs from strategic planning to execution, focusing on personalized communication tailored to target customer segments. Your role involves leading discussions with clients and ensuring that all initiatives align with brand goals.
Key Responsibilities:
• Create end-to-end lifecycle designs for various engagement stages
• Define audience segments and messaging principles for optimization
• Coordinate with consultants on journey structure and KPIs
• Identify improvements across customer lifecycles based on data
• Align content and touchpoints with brand guidelines
Requirements:
• At least 5 years in lifecycle marketing or CRM roles