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Lead the development of Ecommerce and Alternative Channels, ensuring sales growth, profitability, and flawless execution of digital and non-traditional sales strategies. The role focuses on building strong customer partnerships, optimizing online presence, and supporting business expansion beyond traditional retail. This position enables the company to capture growth opportunities in the fastest-growing commercial segment, provides data-driven insights for digital strategy, and ensures ecommerce operations align with profitability and brand objectives.