**Location**: CDMX**Modality**: Hybrid**Work Schedule**: Full-time**Level**: Sr SpecialistAt Nissan, we don't just build cars - we're revolutionizing mobility.We are a global leader in the automotive industry with an outstanding track record in innovation, and today we are looking for talented people like you to join us on this exciting journey.Join our team as **Lead Acquisition BI Analyst**to support our lead generation and customer acquisition efforts a funnel.This role will be responsible for transforming raw data into actionable insights that drive marketing performance, optimize acquisition funnels, and support strategic decision-making across media, CRM, IA and call center campaigns and channels.
**You will**:- Analyze lead sources, conversion funnels, and campaign performance across digital and offline channels.
- Identify high-performing acquisition strategies and areas for optimization.
- Monitor cost-per-lead (CPL), lead quality, and ROI across campaigns.
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