Shape demand generation innovation at Jobber as the Principal Demand Generation Manager. Focus on developing product-led growth through strategic experiments designed to optimize acquisition efforts.
You will drive the development of new demand-generation initiatives, collaborating closely with product leadership to validate market ideas and enhance small business solutions. Your insights will inform decisions that affect the trajectory of Jobber's offerings, making this a crucial role in the company.
Key Responsibilities:
• Lead design and execution of minimum viable experiments
• Maintain funnel insights for prioritizing new initiatives
• Prepare actionable insights from experimentation results
• Collaborate with product teams for integrated strategies
• Manage dynamic marketing-side experimentation workflows
Requirements:
• Rich experience in demand generation in a B2B context
• History of designing experiments with tangible outcomes
• Skill in inter...