Mission Brief: Building Lenskart's Creator-First Brand

Engine

You will architect and scale Lenskart's transformation into a creator-native brand ecosystem,

where influencers and digital creators become the primary storytellers of our brand narrative.

Your mission is to move beyond transactional influencer campaigns to building a proprietary

creator network that drives authentic engagement, cultural relevance, and measurable

business impact across India's rapidly evolving digital landscape.

This is more than campaign management—you're building the system, relationships, and

content infrastructure that positions Lenskart at the intersection of eyewear culture, digital

trends, and consumer behavior. You'll define how millions of Indians discover and engage with

Lenskart through creators they trust, while directly driving revenue, brand lift, and category

leadership.

Core Mandate: Creator Ecosystem Transformation<...