Elevate customer engagement as the Senior Manager, Lifecycle Marketing with Questrade. Drive strategies that nurture relationships and optimize communication channels in a hybrid work environment.

In this senior leadership role, you will define and execute comprehensive lifecycle marketing strategies. You will oversee campaigns that span email, SMS, and customer journeys while developing long-term customer engagement strategies. Your expertise in CRM principles and data analytics will enhance decision-making and improve campaign outcomes.

Key Responsibilities:
• Lead the execution of lifecycle engagement campaigns
• Develop strategies based on market trends and insights
• Optimize messaging and testing frameworks across channels
• Collaborate to enhance customer experience through triggered communications
• Manage resource allocation and maximize budget efficiencies

Requirements:
• Minimum 10 years in CRM or lif...