Position Overview
Are you a data‐driven lifecycle marketer with a passion for customer engagement and the technical chops to optimize multi‐channel communications?
We're looking for a Lifecycle Marketing Manager to join our powerhouse team and lead lifecycle strategy and execution for Oportun's mobile app, while supporting broader company initiatives across key member channels.
You will define and execute programs across email, push, SMS, and in‐app to drive activation, engagement, retention, and long‐term customer value.
You are responsible for both strategy and execution.
This includes prioritizing what to build, ensuring campaigns run reliably, and continuously improving performance through testing, segmentation, and personalization.
You will work cross‐functionally with Product, Engineering, Analytics, Legal, and Marketing to deliver timely, compliant, and effective communications.
You will also manage dependencies, resolve blockers, and push for clar...