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About This Opportunity
Description
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KEY ACCOUNTABILITIES
CUSTOMER
Partner with the function and/or line of business to achieve omni- channel acquisition and customer management strategy (i.e., deepening customer relationships, onboarding to retention, strengthen usage and customer loyalty)Create integrated marketing campaigns that meet business and marketing strategies and objectivesGather, integrate and interpret existing views of the target audience, including demographic, attitudinal, and behavioral data to create campaign kick offs and briefsTranslate marketing objectives and consumer insights into communication strategy (benefit, offer, reason to believe “RTB” or proof points)Create or contribute to an inspiring creative brief for media and creative agencies, evaluates creative campaigns and media strategies based on their impact on customer behaviourUnderstand role of different media options and their impact...