Media Activation Specialist (OMD, ATL Based)
Serve as the execution and lead focusing on all media technology activation tasks related to Delta marketing campaign delivery and execution (tracking tags, taxonomy alignment, media pixel implementation, platform data connections: Meta Business Manager, LiveRamp, Skai, Flashtalking).
Responsibilities
Managing technical configuration and implementation of various marketing platforms (media targeting, media channel and campaign management, media performance and measurement tagging)
Partnering with internal Delta teams (Marketing Technology, Analytics, Digital) to maximize adoption and cross functional usage of media technology.
Collaborating with external partners (media agencies, technology providers, and consultants) to implement and optimize
Managing the integration of paid media into marketing reporting dashboards and supporting technologies
Staying abreast of the latest advertising technologies and bringing...