The Manager, Trade Marketing is responsible for local brand development and drive retail marketing strategies to increase product demand and sales. This person will be the bridge between marketing and sales departments to enhance product visibility in retail environments
**What You Will Do**:
- Developing and executing the Trade Marketing Plan in line with sales and marketing objectives, and managing the Trade Marketing budget
- Improving brand presence and campaign execution across trade through excellence in in-store planning, execution, and tracking in alignment with the annual marketing priorities
- Leading and implementing channel-specific marketing strategies and plans for assigned retailers
- Conceptualizing and executing trade promotions and rolling out impactful in-store campaigns in collaboration with marketing and sales teams
- Evaluate, in conjunction with the agency, the KPls of the merchandisers, and is also responsible for the training, considering the ...