Maxon seeks a Marketing Analytics Lead to enhance tracking and measurement effectiveness. Be the go-to expert for data-driven marketing decisions across teams and channels.

In this role, you will oversee the implementation of marketing tracking and validation processes, collaborating across Marketing, Finance, Engineering, and Analytics. You will set standards for performance measurement, ensuring accurate ROI calculations and actionable insights that drive informed strategic decisions. Your leadership will enable teams to conduct sound experiments and optimize marketing campaigns.

Key Responsibilities:
• Own marketing tracking processes across all digital channels
• Define and enforce event taxonomy and conversion standards
• Validate marketing performance metrics consistently
• Oversee GA4 setup and Google Tag Manager governance
• Communicate data limitations and ensure reliability across platforms

Requirements:
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