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As a Marketing Automation Specialist , you will support the execution and optimization of automated workflows for email and in-product messaging (IPM) campaigns. You will work closely with marketing and operations teams to ensure scalable, data-driven automation programs that enhance customer engagement and retention.
Build, test, and deploy automated email and IPM campaigns, ensuring accuracy and alignment with best practices.
Implement workflows for lead nurturing, engagement, and reactivation programs.
Monitor campaign perfo...