-Job description**Role purpose**This role purpose is to understand current and future client needs, identify marketing opportunities, develop and implement marketing strategies for Wealth & Personal Banking products to contribute to customer engagement and cross-sell.The role holder will lead a team of campaign managers and will look after all the marketing initiatives that contribute to strength our segmented value propositions (focused on Private Banking, Premier and Retail Business banking segments), growth wealth and saving relationships with our customers, increase product penetration (insurance, mortgage, etc), drive transactional product usage, and boost digital engagement; supported by a well round understanding of customer's life cycle needs and experience pain points.The role holder will be accountable for the prioritization of budget according to business objectives, end to end implementation of campaigns to drive the objectives described above, as for the continuous impr...