**Position Summary**
The Marketing Services Specialist plays a crucial role in orchestrating, executing, and refining both B2B digital and traditional marketing communication strategies and comprehensive integrated marketing campaigns.
These initiatives are designed to elevate the customer experience, build trust with our target audience, boost brand visibility and ultimately generate leads for the division.
This role involves collaborating with senior members of the Engineered Materials Group Marketing Communications (MarCom) team to strategize and deploy a mix of earned, owned, and paid communication efforts - including, but not limited to, product launches, public relations, events, webinars, website management and social media tactics.
The specialist will leverage both in-house and external resources to achieve these goals.
Additionally, this position entails establishing and monitoring key MarCom metrics and performance indicators, ensuring these insights ar...