Lead marketing initiatives for Cirque du Soleil's touring production with strategic expertise. This hybrid role focuses on enhancing audience engagement and commercial success.
As the Senior Marketing Lead, you will be responsible for formulating and executing marketing campaigns for BT2027. Your wealth of experience in integrated marketing and demand generation will ensure the tour's success across diverse North American markets. This role emphasizes collaboration and innovative marketing practices.
Key Responsibilities:
• Develop a comprehensive campaign strategy for all channels
• Optimize ticket sales and revenue generation strategies
• Execute go-to-market tactics, ensuring sustained demand
• Connect cross-functional teams around shared objectives
• Build campaign visibility within target communities
Requirements:
• 10–15+ years in senior marketing roles
• Successful history with ticketed events
• Extensive experience in demand generation
• Stro...