Job Description

• Help to support the short, medium and long-term strategy of the brand, understanding and adapting the marketing initiatives to the target audience and guarantee the execution of product, price, promotion and distribution in the respective business area.
• Analyze market and company KPIs, proposing action plans for the Brand.
• Monthly Nielsen analysis, downloading info, analysis and presentation development.
• Cross analysis among systems to create plans (Nielsen, sell out, upspw etc).
• Help managing low complexity innovations.
• Support On and Off Media Campaigns, leading low complexity BTL actions and support medium / high complexity actions.
• In conjunction with MKT team, manage brand budget control.
• MKT Suppliers prospection and management (Pos, execution control, result analysis).
• Help on artwork development and Key Visuals in general (packaging, promotions, mock ups).
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