Enhance the marketing strategies for events and membership at the Institute of Corporate Directors in Toronto. This full-time, hybrid role encompasses integrated campaign execution aimed at maximizing audience engagement.
The Marketing Lead is tasked with creating, managing, and optimizing campaigns for the ICD National Director Conference and other key initiatives. You will work across multiple teams to ensure the strategic alignment of marketing efforts, focusing on the entire customer lifecycle from acquisition to retention. Your expertise in CRM and marketing automation tools will be essential for driving effective outreach.
Key Responsibilities:
• Develop comprehensive marketing strategies that align with ICD goals
• Lead cross-functional projects to execute campaigns seamlessly
• Create targeted marketing journeys for various audience segments
• Drive consistency in brand messaging across channels
• Track performance metrics to inform campaign adjustments
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