The Marketing Manager will lead the development and implementation of the marketing model in Mexico, ensuring local operations achieve full synergy with the Company’s global standards,

Main Tasks and responsibilities:

1. Digital Ecosystem & Lead Generation Infrastructure

• Define and guide the development of the digital ecosystem for lead generation.
• Own website strategy and evolution (WordPress + future global structure).
• Define and implement Lead capture architecture, landing pages strategy & Conversion flows.
• Ensure alignment with global standards.
• Establish a scalable and trackable lead acquisition system.

2. Franchise Development Marketing.

• Define and execute the lead generation strategy for franchise recruitment.
• Manage and optimize performance campaigns (Google Ads, digital channels).
• Improve lead quality and conversion ...