**Summary**:
- Gerentes de marcas locales O especialistas globales / regionales / locales en sub-función dentro de una sub-función de marketing específica.
- Definir la estrategia de productos de acuerdo con la gestión local y el departamento de marketing global, e implementar planes/proyectos tácticos de apoyo.
**About the Role**:
**Key Responsibilities**:
- Lead the development and execution of customer-centric marketing strategies across all segments and channels
- Translate brand strategy into impactful campaigns that drive competitive advantage and market growth
- Guide cross-functional teams with strategic direction to prioritize high-value activities and investments
- Conduct market analysis and benchmarking to inform marketing programs and tactical decisions
- Collaborate with HCP and patient marketers to develop compelling lead assets and engagement tools
- Align with global and regional stakeholders on brand lifecycle planning and fi...