Lead marketing innovation as the Marketing Operations Manager at ClearGov, focusing on optimizing systems and process workflows. This position fosters collaboration and utilizes data to improve campaigns in a hybrid setting.
As a vital member of the commercial operations team, your role will encompass managing marketing automation technologies and key integrations. You will define success metrics and work to enhance the efficacy of marketing campaigns. Strong knowledge of tools like Salesforce and Marketo is essential as you apply your leadership skills to impact the organization positively.
Key Responsibilities:
• Direct integration of Marketo into Salesforce CRM
• Analyze and report on campaign performance metrics
• Establish KPIs and recommend continuous improvements
• Research and implement best practices for automation
• Oversee lead management and data cleansing processes
Requirements:
• 3-5 years of marketing operations leadership
• Proficient in Sa...