Lead the MarTech initiatives as a MarTech Manager at Manulife in Toronto, Ontario, specializing in digital analytics and Adobe technologies. Drive strategic enhancements and successful integrations across digital platforms.
As a critical member of the Manulife team in this full-time MarTech Implementation Manager role, you will oversee the deployment and upkeep of digital analytics tools for the GWAM segment. Collaborating with various stakeholders, you will create tagging specifications while ensuring integration with IT initiatives to streamline web analytics processes.
Key Responsibilities:
• Oversee digital analytics tool implementation including Adobe Analytics
• Develop and maintain tagging specifications and process documentation
• Align with IT to enhance web properties consistently
• Customize events and tags leveraging JavaScript, XML, and CSS
• Use A/B testing for user experience optimization
Requirements:
• Bachelor's degree in a relevant technica...