Join Maxon as a Marketing Analytics Lead, focusing on enhancing tracking, measurement, and attribution strategies. Your role will foster data-driven decision-making across marketing initiatives.
This position intersects Marketing, Finance, and Analytics, enabling you to establish tracking standards and oversee their implementation. You will direct accurate measurement practices and communicate data limitations to ensure marketing performance is effectively evaluated. Your leadership will empower teams to conduct experiments and refine marketing strategies.
Key Responsibilities:
• Define and oversee marketing tracking across all channels
• Establish metrics for performance and attribution
• Communicate data limitations and confidence levels clearly
• Own GA4 event schema and GTM structure
• Lead interdepartmental alignment for marketing decisions
Requirements:
• Degree in Data Science, Statistics, or Computer Science
• 3–6+ years of marketing analytics expe...