About WPP Media

WPP Media is WPP's AI‑driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale. It is connected through WPP Open and powered by Open Intelligence, enabling clients to see precisely where, how, and why their media investment works.

Core Values

• Be Extraordinary by Leading Collectively to Inspire Transformational Creativity.
• Create an Open Environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary and Impact

The Bidding Platform Specialist Senior is responsible for the implementation, monitoring, optimization, and continuous improvement of digital advertising campaigns across multiple paid media platforms, including Meta, TikTok, Pinterest, Kwai, and others. The role ensures execution aligns with global standa...