About the Media Team
Nubank is a technology company that is redefining the standards of the financial services industry in Mexico. The media team is responsible for Nubank’s media strategy, tactics, and implementation, from upper to lower funnel, considering the best channels for each business and communication goal, based on data and creativity.
Media Analyst Responsibilities
- Media plan elaboration and execution
- Campaign investment management
- Performance & insights reports
- Analysis on the consumer traffic & audience behavior
- Results and performance tracking
- Find measurement opportunities to improve campaign performance
- Work closely with marketing & analytics team to review our advertising efforts and point out strengths and weaknesses in our media campaign
- Keep up-to-date with advertising trends and with the media industry
Skills, Knowledge and Abilities