**Job Description: Media Planning Analyst**
**Role summary**:
The Media Planning Analyst ́s main responsibility will be to promote SPT's linear programming by strategically scheduling on-air promos and secondary elements in the commercial breaks, driving viewers to watch our channels.
The Analyst works closely with Traffic, Operations, On Air Creative, Post-Production and Media Planning Manager to build integrated campaigns to support premieres, ongoing programs, and special events.
**Core Responsibilities**:
- The Media Planning Analyst will strategically schedule PROMOS, SHORT FORMATS & SECONDARY ELEMENTS to promote our series and films on SONY, AXN and Sony Movies channel.
- For this role you must familiarize yourself with GRIPIT - optimization software - used to plan, update inventory, close logs and ensure that the priorities and GRP goals of each on-air campaign are being achieved.
- Monitor the reach and frequency goals of each campaign - Advance R...