Job Description

The Media Planning Specialist supports the development and execution of digital media campaigns that reach healthcare audiences across the US market. This role works closely with senior media planners, media operations, analytics, and cross-functional teams to translate data into effective media strategies. The Media Planning Specialist contributes to campaign planning, execution, optimization, and reporting while building a strong foundation in digital media best practices.

What You’ll Do

• Develop and support digital media plans across paid search, display, video, social, email, and mobile channels using platform and audience data.
• Allocate and manage budgets by channel, monitor pacing, and support optimization against defined KPIs with Analytics and Media Operations.
• Execute and optimize live campaigns using media platforms and tools, ensuring accuracy, compliance, and performance.
• Produce performanc...