Summary of the Role

Establish content strategy based on customer personas and journeys. This position is responsible for the strategic monitoring, analysis, and reporting of social media conversations to generate actionable insights that inform organic social media strategy, content development, brand reputation management, and competitive intelligence. The ideal candidate is a data-driven storyteller who is an expert in turning qualitative social chatter into quantitative business intelligence, with a particular emphasis on nuanced platforms like Reddit.

Responsibilities

• Develop and manage a comprehensive social listening program using tools such as Talkwalker and Hootsuite.
• Monitor and analyze conversations on key social platforms (with a strong focus on Reddit) to identify trends, sentiment, and emerging narratives related to Thomson Reuters, our competitors, and the industry.
• Translate raw data into actionable insights, preparin...