**Responsibilities:**

+ Executing lead generating paid media strategies and campaigns across digital ad platforms such as LinkedIn Ads, Google Ads, Meta Ads, Reddit Ads, and other relevant advertising channels
+ Trafficking advertising campaigns into digital platforms, including ad creative, keywords, URL UTMs, audience building, and more.
+ Ensuring that advertising messages align with client or company objectives
+ Measuring and executing A/B split testing for ad creative, copy, landing pages, etc to ensure optimal campaign performance.
+ Running incrementality tests, lift studies, or geo‑experiments
+ Working with conversion tracking setups (Google Tag Manager, pixels, offline conversions)
+ Optimizing and auditing campaigns under supervision of senior Paid Media team members
+ Monitoring the performance of online advertising campaigns and reporting the results to relevant stakeholders
+ Researching the current media and competitor landscape and keep...