About This Opportunity
Drive acquisition and efficiency as Venn's Performance Marketing Lead in Canada’s dynamic fintech sector. You'll develop and manage innovative paid campaign strategies aimed at disrupting traditional banking.
Venn, the fastest-growing B2B fintech in Canada, seeks a seasoned professional to spearhead its performance marketing efforts. In this role, you will oversee paid campaigns to achieve acquisition targets and optimize customer acquisition costs. Your expertise in analyzing data and experimenting with various channels will be vital for maximizing results and ensuring robust ROI.
Key Responsibilities:
• Define and manage acquisition-focused paid campaign strategies
• Optimize campaigns by testing and analyzing performance metrics
• Innovate to enhance the effectiveness of paid channels
• Use data-driven insights to refine marketing strategies
• Manage paid search and social campaigns efficiently
Requirements:
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