Transform the media buying landscape at Sweat Pants Agency as a Performance Media Buyer. Focus on DTC and ecommerce brands while leveraging Meta and TikTok for growth initiatives.
This position requires an innovative thinker who not only executes campaigns but also crafts testing roadmaps and informs creative strategies. Manage vast ad budgets while analyzing the effectiveness of each campaign. Collaborate with clients and UGC creators to enhance campaign outcomes.
Key Responsibilities:
• Lead paid media strategy for ecommerce clients
• Create and assess creative testing roadmaps
• Manage client budgets from $30k to $1 million monthly
• Identify and address performance issues in the funnel
• Communicate results and strategies transparently with clients
Requirements:
• Experience with Meta Ads, backed by real results
• Insightful understanding of creative and consumer behavior
• Able to write effective UGC scripts and briefs
• Strong analytical and co...