OVERVIEW:

The Performance Specialist is responsible for the execution, optimisation, and performance management of paid digital media campaigns across multiple platforms. This role focuses on translating agreed strategies into effective campaign delivery, ensuring accuracy, efficiency, and continuous optimisation.

The role is hands-on and data-driven, working closely with Senior Performance Specialists, Media Managers, Client Services, and Analytics teams to support strong client outcomes. While client-facing exposure is included, strategic ownership remains with senior team members.

WHAT IS THE PURPOSE OF THE ROLE?
As part of the Paid Media team for the MENA market, you will support the delivery of Paid Performance Media campaigns across platforms such as Google Ads, Meta, X, LinkedIn, Snapchat, TikTok, and others.

You will focus on campaign setup, optimisation, tracking, and reporting, using tools such as GA4 and Looker Studio, and working with GMP...