Be accountable for Country BU P&L delivery through expanded KPI and deeper category expertise: Ensures highest standards of Channel Marketing Plans to deliver category /brand objectives (CMP), Ensure full integration of Channel Marketing Plans with Brand Marketing Plans and Customer Business Planning, Lead and co-ordinate development of shopper insights through dedicated research and insight activation, Manage ROI on Customer Marketing activities, Build Channel and Customer thought leadership, Define channel/customer targets and TTI budget, Develop channel audit & performance tracking, Develop overall channel blueprint, Ensure dedicated Channel Marketing budgets by customers are agreed and signed off, Work hand-in-hand with in-country CBD and BU CSP to create Cat Growth plans, set targets and support execution Approve logistic for channel promotions, Sell out forecast for activity plan, Monitor in store communication & activation (brand /cat initiatives), In-store extra visibility/ hig...