**Your Tasks**:
**Role Purpose**:
As Precision Marketing Lead, your job will be to orchestrate precision marketing activities from ideation to execution, define and monitor measurement approaches, check for implementation of digital media best practice and support transversal enablers for PM transformation acting as a change agent in the organization.
In doing so, you will need to engage closely with global and regional digital teams, category directors and key external partners (creative and media agencies).
**Main Responsibilities**:
**Orchestrate Precision Marketing activities**
- Lead ideation sessions to ensure that the campaigns are designed to address the main business challenges and strategic questions,
- Ensure that agencies are following brand safety guidelines & digital execution best practices,
- Review and sign-off all media plans ensuring that PM principles are applied, KPI's are aligned to funnel stages and objectives, audiences are cle...