Responsible for executing and rolling out the brand strategy according to the defined Integrated Customer Plan (ICP) in the Regional Operating Unit South America (ROPU).

Ensure business performance tracking and execute the activities and initiatives defined in the ICP to maximize opportunities.

Identify and elevate risks and insights from the field to the Regional Operating Unit South America (ROPU) team.

• Build Integrated Customer Plan for each brand focused on cross‑functional collaboration, ensuring Regional TA Strategy & create value working aligned with the Sales Manager.
• Ensure brand execution with a strong focus on driving sales growth and market share gain of assigned brands within the region.
• Work closely with CommOps team to ensure a correct target & segmentation process aligned with the brand strategy.
• Maximize business objectives through local initiatives based on stakeh...