FUNCTIONS

Our client, a prominent player in the Payment Services industry in Mexico, is seeking a Product Marketing Manager. **Key Responsibilities:** - Develop and implement strategies for the launch of new products, services, and functionalities.- Create activation strategies to drive product adoption.- Monitor and analyze the performance of marketing strategies and campaigns.- Collaborate closely with commercial teams to identify opportunities and understand customer needs. **Qualifications:** - Over 6 years of experience in marketing, with a managerial role.- Proficiency in English.- Proven experience in leading the market launch of software products or digital solutions.- Strong analytical skills, using data and metrics to drive improvements.- Expertise in creating and executing comprehensive marketing strategies.- Proficiency in web and social media management.- Ability to interpret market research and study results to gauge market preferences.