Elevate recruitment efforts at Western University as an Associate Director of Recruitment Marketing. Lead strategic initiatives to position the university as a premier choice for students worldwide.
As the Associate Director of Recruitment Marketing, you'll spearhead integrated marketing initiatives to enhance brand visibility and support enrolment goals. Collaborate closely with various faculties and the Office of the Registrar to drive data-informed strategies. This role demands expertise in digital media, campaign execution, and stakeholder engagement while overseeing external agency partnerships and monitoring marketing performance.
Key Responsibilities:
• Develop and execute multi-channel recruitment marketing strategies
• Optimize lead generation and nurturing programs across channels
• Collaborate with faculties to enhance the prospective student journey
• Manage external agency relationships to bolster global initiatives
• Utilize analytics to measure perfo...