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Responsible for leading the commercial strategy and business results in the Colombia and Ecuador region, aligning corporate guidelines with local execution. Scope includes overseeing sales, marketing, service, and distribution, ensuring operational and strategic integration. Maintain a functional relationship with support areas such as Finance, Regulatory Affairs, and Human Resources, fostering cross‑functional collaboration. Their role is key in decision‑making, team development, and consolidating a customer‑centric and high‑performance culture.