Develop and implement comprehensive influencer marketing strategies aligned with brand objectives and campaign goals. Identify, vet, and onboard relevant influencers across Instagram, YouTube, TikTok, and other digital platforms based on audience demographics, engagement rates, and brand fit. Negotiate and manage contracts, deliverables, and payment schedules with influencers and agencies. Create compelling campaign briefs and ensure creative alignment with brand voice and visual identity. Monitor, track, and analyze campaign performance using KPIs such as reach, engagement, conversions, and ROI. Maintain a database of influencer contacts, performance metrics, and content assets for future campaign planning. Collaborate with content, design, and sales teams to ensure cohesive messaging and timely campaign execution. Stay ahead of emerging trends, platform updates, and competitor activities in the retail & wholesale digital space. Report regularly on campaign outcomes and provide data-d...