About This Opportunity
Lead the Running Community & Events strategy at New Balance Canada. This role emphasizes community engagement and brand advocacy while reinforcing our running culture across Canada.
As a key member of the North American Community & Events team, you will develop and execute New Balance Canada's Running Community Playbook. This position requires expertise in running culture, collaboration with cross-functional teams, and hands-on execution to drive community impact. Your focus on nurturing relationships with athletes and running groups is central to enhancing brand engagement.
Key Responsibilities:
• Define long-term vision for Running Community and Events
• Build relationships with running ambassadors and crews
• Lead partnership developments to enhance brand advocacy
• Activate Team New Balance athletes at major events
• Collaborate with cross-functional teams for seamless execution
Requirements:
• 10+ years in ...