Role Purpose Manage, execute, and optimize SFMC email and mobile development for IHG’s customer‑centric email marketing program, ensuring flawless delivery while driving channel efficiencies and effectiveness.
Key Accountabilities - Develop, build, and test email communications within Salesforce Marketing Cloud using Content Builder, Data Extensions, Journey Builder, Automations Studio, Mobile Studio and programming languages.
- Design and develop multi‑channel customer journeys within Journey Builder, ensuring scalability and maintainability with technical leadership and best practices.
- Serve as a subject matter expert on Automation Studio, Data Extensions, Mobile Studio, Content Builder, and related SFMC tools.
- Write and optimize SQL queries to manage and manipulate data within SFMC databases.
- Program dynamic, data‑driven emails and landing pages utilizing AMPscript, Journey Builder, Automation Studio, API integrati...