Drive strategic ABX initiatives at League as a Senior Account-Based Marketing Manager, focusing on personalized engagement for key priority accounts.
This role demands a seasoned marketer with at least eight years of experience in B2B account-based strategies. You will collaborate with Sales, BD, and Content teams to synthesize market insights into impactful ABX programs. Your leadership in developing account-specific strategies will enhance League’s market position and support measurable growth.
Key Responsibilities:
• Define and execute a strategic ABX plan for target markets
• Collaborate with various teams to integrate marketing efforts
• Identify key accounts and design customized engagement strategies
• Develop comprehensive briefs and success metrics for campaigns
• Measure program performance to refine strategies continuously
Requirements:
• 8+ years in B2B account-based marketing
• Strong analytical skills with data-driven decision-making
• Kno...