Drive insights and improve marketing strategies as a Senior Analyst in Customer Marketing at Agoda. Analyze customer data to enhance engagement and performance.
Agoda’s Customer Marketing Team seeks a Senior Analyst CRM to delve into customer insights and engagement patterns. You will analyze traffic and user data to shape strategic marketing efforts and enhance customer understanding. The position is perfect for ambitious data analysts with a passion for customer behavior.
Key Responsibilities:
• Identify engagement opportunities through data analysis
• Conduct A/B testing and analyze results to validate strategies
• Innovate marketing features and optimize processes
• Shape business cases for new marketing initiatives
• Develop effective frameworks for ongoing campaigns
Requirements:
• Minimum 2 years in an analytical role
• Proficiency in Hadoop, SQL, and Tableau
• Strong understanding of statistics and processing techniques
• Experience with Cust...