Transform data into impactful stories with McCann Canada as a Senior Analyst in our Digital Solutions team. Your analytical expertise will drive marketing strategies and enhance performance.

As a Senior Analyst, you will deliver actionable insights by analyzing multi-channel campaign performance. Your role includes implementing measurement tools, translating complex data into narratives, and optimizing client strategies. Working with cutting-edge analytics platforms, you will guide client partners in understanding user journeys and campaign effectiveness.

Key Responsibilities:
• Analyze performance data across web, email, social, and app channels
• Develop dashboards using Google Looker to communicate insights
• Implement analytics tags with development for accurate tracking
• Evaluate and optimize digital marketing tactics
• Create compelling narratives from multi-channel data insights

Requirements:
• 5-7 years...