Senior Analyst, Pricing & Promotions

Reporting to the Director, Pricing & Promotions, the Senior Analyst, Pricing & Promotions is responsible for providing advanced pricing and promotional analytics to support informed decision-making across Rexall’s Front Store business, driving optimized pricing strategies, promotional effectiveness, margin performance, and competitive positioning.

Principal Responsibilities

• Analyze regular retail pricing, competitive price gaps, and price indices to support pricing strategy decisions and maintain market competitiveness.
• Evaluate pricing actions using elasticity analysis, scenario modeling, and test-and-learn approaches to improve margin and profitability.
• Conduct pre- and post-promotional analysis to assess sales lift, margin impact, cannibalization, and halo effects.
• Assess promotional mechanics including depth, timing, duration, and funding mix to improve promotional ROI.
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