Senior Associate – Media Relations

Weber Shandwick is a leading global PR agency focused on engagement and story‑telling across earned, owned and paid media. The Senior Associate will join our Integrated Media team in Toronto to craft integrated PR campaigns that drive earned media coverage and activate influencer and social programs.

Responsibilities

• Help develop and execute innovative and award‑winning integrated PR campaigns for major Canadian and global brands.
• Work with the Integrated Media team and client leads to support the development and execution of social media and influencer strategies and proposals.
• Identify and build relationships with media, influencers and content creators to bring our clients’ stories to life through trusted and relatable voices.
• Identify new outlets and platforms, and creative ways to propel earned‑first storytelling for our clients.
• Monitor media outlets, understand indu...